Brilliant Advertising

Wall Street English is a company that runs English academies around the world. They are well established in China, Russia and several other countries with large ESL markets. I started noticing their ads around Daegu early this year.

The ads always feature beautiful college-age western women. They’re sexy, they have absolutely nothing to do with English or education, and they stand out against the sea of ads directed at Korean tiger parents.

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The reason these ads are so brilliant is because they appeal to the students, not the parents. No wonder this company is doing so well.

Until next time.

– Taft

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