Wall Street English is a company that runs English academies around the world. They are well established in China, Russia and several other countries with large ESL markets. I started noticing their ads around Daegu early this year.
The ads always feature beautiful college-age western women. They’re sexy, they have absolutely nothing to do with English or education, and they stand out against the sea of ads directed at Korean tiger parents.
The reason these ads are so brilliant is because they appeal to the students, not the parents. No wonder this company is doing so well.
Until next time.