Tag Archives: marketing

I’m Getting Worried

It’s rare for me to get stressed out, so the past few weeks have left me feeling strange. With less than two weeks before I move to California, I can’t shake the feeling that I’m making a mistake. Am I doomed to burn through all of the money I’ve saved over the past two years? Will I waste it all while wading through a hopeless job search?

As my twenties come to a close, I am encumbered by the Catch-22 that affects so many job seekers. You need two years of experience to snag an entry-level job. This bit of irony makes it nearly impossible to change careers without taking an unpaid internship.

In an effort to build experience in marketing, I did just that. I went to work for a small tech start-up last year, agreeing to forgo pay in exchange for the experience my resume has been missing. I was initially responsible for basic translations and copy writing, but my position quickly evolved into a marketing role. I’ve learned a lot about how an app is conceptualized, designed, made, and sold. Watching a new company get its feet wet has given me a new understanding of and appreciation for the hard realities of entrepreneurship.

Armed with my new experience, I sent out dozens of job applications over the past month. As the rejection letters begin to stream in (11 as of this morning), it has become clear that I’m no closer to landing an interview than I was before moving to Korea.

This should not be mistaken for a lack of confidence. I believe that past performance is the best predictor of future success, and I have a strong history of exceeding expectations. As a police officer, I earned promotions early and often, ultimately becoming the department’s youngest detective. I was awarded the annual emergency services Hero Award and the annual city Customer Service Award. As a teacher, I won 2nd place in the national teaching competition.

I am intelligent, had working, and dependable; I’ve never missed a day of work in 13 years. All I need is somebody to give me the chance to prove myself. The next few weeks will be spent thinking about ways to differentiate myself from the sea of applicants competing for each open position.

I want to hear your job search stories. What helped you land the perfect job? Tell me about it in the comment section below.

Until next time.

-Taft

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Brilliant Advertising

Wall Street English is a company that runs English academies around the world. They are well established in China, Russia and several other countries with large ESL markets. I started noticing their ads around Daegu early this year.

The ads always feature beautiful college-age western women. They’re sexy, they have absolutely nothing to do with English or education, and they stand out against the sea of ads directed at Korean tiger parents.

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The reason these ads are so brilliant is because they appeal to the students, not the parents. No wonder this company is doing so well.

Until next time.

– Taft

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